Pesto gnocchi with Pecorino Romano DOP Italy ..
- Daniele Sciarotta
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All posts in: Lazzaroni
Lazzaroni was one of the first companies to use tins as containers for storing biscuits. Towards the end of the 19th century, Italy, finally unified, was slowly organizing itself as a nation: trade was increasing thanks to the rapid development of means of transport, and a certain prosperity was spreading, especially among the wealthier sections of the bourgeoisie. In just a few years, the family-run Lazzaroni pastry shop and amaretti factory transformed into a real small industry. Before the use of tins, biscuits were sold "in bulk" and arrived in stores in large empty returnable boxes. The interesting and decorative tin had an almost cubic shape and featured color chromolithographic prints. These depicted heraldic symbols, such as the Savoy coat of arms of the House of Savoy (since at the time the company was certified as a supplier to the rulers), and images of medals, which alluded to participation in exhibitions or awards. Today, those Lazzaroni containers, once dispensers of sweetness, tell us about a world and an Italy of a time gone by.
